https://colmsportfolio.com/content-strategist/https://colmsportfolio.com/wp-content/uploads/2023/11/5149145b171d4ac3894207b69c8d66a7-with-play.gif5149145b171d4ac3894207b69c8d66a7-with-playhttps://colmsportfolio.com/wp-content/uploads/2023/02/screen-shot-2023-02-15-at-9.07.40-pm.pngMessaging frameworkThis is part of the messaging framework that informed the homepage redesign.https://colmsportfolio.com/wp-content/uploads/2023/02/screen-shot-2023-02-15-at-9.07.59-pm.pngPillar value propositionsA section of that same framework that identifies pillar feature value props.https://colmsportfolio.com/wp-content/uploads/2023/02/screen-shot-2023-02-15-at-9.10.22-pm-1.pngHomepage claimsWe researched the claims most likely to persuade, and reinforced them with customer testimonials and case studies.https://colmsportfolio.com/wp-content/uploads/2023/02/screen-shot-2023-02-15-at-9.10.22-pm.pngscreen-shot-2023-02-15-at-9.10.22-pmhttps://colmsportfolio.com/wp-content/uploads/2022/07/google-video-ads-info-nudges-1.pnggoogle-video-ads-info-nudges-1https://colmsportfolio.com/wp-content/uploads/2022/07/google-video-ads-add-yt-video.pnggoogle-video-ads-add-yt-videohttps://colmsportfolio.com/wp-content/uploads/2022/07/google-video-ads-info-nudge-in-context.pnggoogle-video-ads-info-nudge-in-contexthttps://colmsportfolio.com/wp-content/uploads/2022/07/google-video-ads-switch-ad-format-modal.pnggoogle-video-ads-switch-ad-format-modalhttps://colmsportfolio.com/wp-content/uploads/2022/07/google-video-ads-info-nudges.pnggoogle-video-ads-info-nudges2025-06-25T18:56:40+00:00weekly0.6https://colmsportfolio.com/music/https://colmsportfolio.com/wp-content/uploads/2023/02/colm-gourd1.jpgcolm-gourd1https://colmsportfolio.com/wp-content/uploads/2023/02/small_colm_music_bio_shot.jpegsmall_colm_music_bio_shot2024-05-28T14:32:04+00:00weekly0.6https://colmsportfolio.com/content-design-featured-work/https://colmsportfolio.com/wp-content/uploads/2023/03/screen-shot-2023-03-29-at-8.33.19-pm.pngMailchimp.com in 2022Mailchimp's brand positioning and messaging as a one-stop shop for small businesses.https://colmsportfolio.com/wp-content/uploads/2023/03/screen-shot-2023-03-29-at-8.17.53-pm.pngMailchimp.com in late 2021The brand positioning and messaging targets small businesses looking to get https://colmsportfolio.com/wp-content/uploads/2023/02/screen-shot-2023-02-02-at-5.44.01-pm.pngScreen Shot 2023-02-02 at 5.44.01 PMThe line I wrote -- "Save time, drive growth, sell more"-- on Mailchimp.comhttps://colmsportfolio.com/wp-content/uploads/2023/02/screen-shot-2023-02-02-at-5.41.21-pm.pngScreen Shot 2023-02-02 at 5.41.21 PMhttps://colmsportfolio.com/wp-content/uploads/2023/02/screen-shot-2023-02-02-at-5.41.49-pm.pngScreen Shot 2023-02-02 at 5.41.49 PMhttps://colmsportfolio.com/wp-content/uploads/2023/02/save-time-drive.pngSave time, drive growth, sell moreSome proposed hero header copy options, one of which became the feature's cross-channel tagline.https://colmsportfolio.com/wp-content/uploads/2023/02/cm-li-1.pngThe copy I wrote used to sell the feature on LinkedInI wrote the pithy summary of feature benefits -- "Save time, drive growth, sell more." https://colmsportfolio.com/wp-content/uploads/2023/02/better-align-fp.pngFeature page redesign: OpportunitiesPrior to the redesign, I worked to align key stakeholders by identifying opportunities for improvement, and then outlining the goals, strategy, and ways to benchmark and measure success.https://colmsportfolio.com/wp-content/uploads/2023/02/email-templates.pngEmail templates page heroThis is hero section of Mailchimp's email marketing templates page. Note the benefit-driven headline and subhed.https://colmsportfolio.com/wp-content/uploads/2023/02/kpi-fp.pngFeature page redesign: KPIsAnother slide of the redesign pitch deck related to KPIs to measure.2024-04-16T19:13:54+00:00weekly0.6https://colmsportfolio.com/2023/07/03/content-convert-solutions/https://colmsportfolio.com/wp-content/uploads/2023/07/google-logo-166.pnggoogle-logo-166https://colmsportfolio.com/wp-content/uploads/2023/07/mtv-music-television-logo-b016199701-seeklogo.com_-1.pngmtv-music-television-logo-B016199701-seeklogo.comhttps://colmsportfolio.com/wp-content/uploads/2023/07/fidelity-investments-logo-3-2.pngfidelity-investments-logo-3https://colmsportfolio.com/wp-content/uploads/2023/07/amc-networks6137-1.jpegamc-networks6137-1https://colmsportfolio.com/wp-content/uploads/2023/07/amc-networks6137.jpegamc-networks6137https://colmsportfolio.com/wp-content/uploads/2023/07/google-logo-2020.jpeggoogle-logo-2020https://colmsportfolio.com/wp-content/uploads/2023/07/mtv-music-television-logo-b016199701-seeklogo.com_.pngmtv-music-television-logo-b016199701-seeklogo.com_https://colmsportfolio.com/wp-content/uploads/2023/07/fidelity-investments-logo-3-1.pngfidelity-investments-logo-3-1https://colmsportfolio.com/wp-content/uploads/2023/07/fidelity-investments-logo-3.pngfidelity-investments-logo-3https://colmsportfolio.com/wp-content/uploads/2023/07/image-1.pngimage-12023-07-13T23:55:11+00:00monthlyhttps://colmsportfolio.com/product-management/2022-03-08T20:51:38+00:00weekly0.6https://colmsportfolio.com/2021/06/30/mission-statement/2022-02-26T01:53:48+00:00monthlyhttps://colmsportfolio.com/writing/2022-02-20T04:49:29+00:00weekly0.6https://colmsportfolio.com/work/2022-01-28T03:41:07+00:00weekly0.6https://colmsportfolio.com/blog/2021-06-30T20:10:48+00:00weekly0.6https://colmsportfolio.comdaily1.02025-06-25T18:56:40+00:00