I’ve written copy and built successful content and product strategies for a diverse set of businesses — including Google, Intuit Mailchimp, Fidelity Investments, MTV, and AMC Networks.

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Here’s what I do …

  • UX writing and marketing copywriting
    • Create content models and messaging frameworks
    • Write clear, compelling copy
    • Test and refine to …
      • increase conversions
      • reduce churn
  • Content design
    • Identify customer pain points and jobs to be done (JTBD)
    • Optimize user experience with …
      • auditing
      • information architecture
      • journey mapping
  • Brand and product strategy
    • Uncover opportunities through comparative and internal analysis:
      • identify unique value proposition
      • define product positioning
      • produce vision and mission statements
      • evolve voice & tone
      • conduct gap analysis across key user touchpoints
    • Define and distill your product vision and strategy:
      • establish specific and measurable KPI
      • create roadmap and operational plan
      • recommend workflow and process improvements

Build a winning content strategy

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