Product Management

DIRECTOR OF PRODUCT MANAGEMENT – AMC NETWORKS

AMCN Case Study 1: TV Everywhere and Story Sync

I played an integral role in developing TV Everywhere (authenticated full episodes) and Story Sync (a Variety Award-winning, Second Screen application). 

  • Established KPIs around increased engagement and interaction
  • Worked with UX and design to build prototypes of each application
  • Made informed product decisions based on user feedback and market research
  • Set long-term, multi-platform vision for both products

When both products debuted in 2012 they were best in breed, and helped contribute to record traffic numbers and site registrations for AMC Networks.


AMCN Case Study 2: Website redesigns, app deployments, platform migrations

I helped migrate all AMCN brands to a common platform and directly product managed site redesigns for all AMCN properties between 2010 to 2016 (this included marquee properties AMC.com, IFC.com, SundanceTV.com and BBCAmerica.com).

  • Sites were made responsive and mobile-friendly for better user interaction across screens and devices.
  • I created (and supervised others in the maintenance of) content inventories, information architecture, card sorts, mind maps, site structure, and wireframes.
  • I made sure to build in new and compelling opportunities for sponsor integrations, increasing AMCN’s ability to sell inventory, which increased ad revenue.

AMCN Case Study 3: Wide and Shallow vs. Narrow and Deep

By 2010 AMC TV was riding high with the back-to-back successes of Mad Men and Breaking Bad and the newly premiered and hotly anticipated The Walking Dead. But that very success led to some growing pains and an identity crisis. Even though they had these three hit properties, AMCN, the parent brand, was still trying to showcase its other identity — classic movie content — alongside the marquee Originals.

So, not only did navigation give equal weight to Shows and Movies, but both the nav and promo touts highlighted  blogs, quizzes, photos — a wide array of content scattered across a dizzying array of franchises and titles.

Clips and extras from Mad Men were served up alongside a Rocky quiz or a Die Hard photo gallery. There was little to no thought given to delivering an immersive, engaging experience around the most popular on-air franchises.

  • Qualitative feedback, quantitative research told us that users were, indeed, seeking more content about our marquee Shows and not finding it.
  • I developed a hypothesis statement that eventually became user stories, establishing a rational for moving from wide and shallow architecture to narrow and deep, knowing that we already had and could acquire more Show-based content (primarily video based).
  • I worked with UI Designers on prototypes that helped gain buy-in for the paradigm strategy shift that eventually increased engagement around key metrics (time spent, mid-roll ad viewability, sign ups for Show exclusives).

SENIOR PRODUCER – MTV DIGITAL

As a Senior Producer at MTV Networks, I produced content for and oversaw enhancements to MTV Network’s digital properties, including marquee franchises TRL, Punk’d, Making the Band and MADE. 

MTV.com Case Study: Punk’d

While working on Punk’d, I collaborated with show runners — including star and executive producer Ashton Kutcher — to produce games and online features that fit the show’s hip and edgy brand. I developed an old school, 8-bit game called Punk’d Pinata and created irreverently bawdy e-Cards (voiced by Kutcher), both of which became fan favorites and crucial value adds to the franchise.

SENIOR PRODUCT MANAGER – VIACOM

(joint venture between Viacom and Microsoft)

I was an integral member of the team that built Viacom’s digital music service, URGE. I helped design and develop the user interface and key features (see below). I also produced franchise-related applications and content for cross-platform devices.

URGE Case Study: Rough Mix
Along with VH1 producer (and music industry legend) Bill Flanagan, I co-created what became Rough Mix: a forward-thinking, interactive experience that gave users control of up to 7 cameras at a live concert. Episodes featured Wilco and Cat Power. Rolling Stone magazine was an enthusiastic supporter and sponsor. The beautifuly-designed and fun-to-use application gained support from Viacom execs and music industry veterans alike.