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Content solutions that convert

I’ve written copy and built successful content and product strategies for a diverse set of businesses — including Google, Intuit Mailchimp, Fidelity Investments, MTV, and AMC Networks.

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Here’s what I do …

  • UX writing and marketing copywriting
    • Create content models and messaging frameworks
    • Write clear, compelling copy
    • Test and refine to …
      • increase conversions
      • reduce churn
  • Content design
    • Identify customer pain points and jobs to be done (JTBD)
    • Optimize user experience with …
      • auditing
      • information architecture
      • journey mapping
  • Brand and product strategy
    • Uncover opportunities through comparative and internal analysis:
      • identify unique value proposition
      • define product positioning
      • produce vision and mission statements
      • evolve voice & tone
      • conduct gap analysis across key user touchpoints
    • Define and distill your product vision and strategy:
      • establish specific and measurable KPI
      • create roadmap and operational plan
      • recommend workflow and process improvements

Build a winning content strategy

GET IN TOUCH!

About me

I am a versatile content creator, UX writer, product manager and digital strategist.

My areas of expertise include streaming media, digital publishing, ad tech, authentication, eCommerce, data analytics, agile methodology, social and mobile.

Certified SAFe® 4 Product Owner/Product Manager.

Freelance writer, musician and content creator.

Testimonials

I’ve known Colm since he started at AMC Networks, where he was Director of Product Management and I was VP, Creative Director both for Digital.  He helped business units (AMC, IFC, WeTV, BBCAmerica, IFC Center, IFC Films) clarify, plan, document and execute on their digital strategy.

As a UX Content Strategist, Colm has deep experience and creative depth to help businesses conceptualize, plan and actualize creative ideas in the Digital space.

I found Colm to be very level headed, approachable and collaborative in many high-pressure, deadline driven business initiatives. He was always a calming, voice of reason when things got hectic.

– Kevin Cashman – Lead UI/UX Designer, Fox Corporation